Amnesty International
May 23, 2016
A poignant new video experiment breaking down barriers between recently-arrived refugees and Europeans will be launched globally by Amnesty International tomorrow, 25 May 2016.
The video, Look Beyond Borders, is based on a theory that four minutes of uninterrupted eye contact increases intimacy. Amnesty International Poland and Polish ad agency DDB&Tribal applied the theory, developed by psychologist Arthur Aron in 1997, to the refugee crisis, sitting refugees from Syria and Somalia opposite people from Belgium, Italy, Germany, Poland and the UK, with overwhelmingly positive results. It was filmed by Amnesty International Poland in Berlin in April 2016.
May 23, 2016
A poignant new video experiment breaking down barriers between recently-arrived refugees and Europeans will be launched globally by Amnesty International tomorrow, 25 May 2016.
The video, Look Beyond Borders, is based on a theory that four minutes of uninterrupted eye contact increases intimacy. Amnesty International Poland and Polish ad agency DDB&Tribal applied the theory, developed by psychologist Arthur Aron in 1997, to the refugee crisis, sitting refugees from Syria and Somalia opposite people from Belgium, Italy, Germany, Poland and the UK, with overwhelmingly positive results. It was filmed by Amnesty International Poland in Berlin in April 2016.
